Privacy Policy

Who we are

The Good Homes is an independent estate agency based in Cranbrook, Kent. We are registered in England and Wales. Our registered office is at High Street, Cranbrook, Kent, TN17.

We are committed to protecting your personal information and handling it with care, transparency and respect. This policy explains what data we collect, how we use it, and what rights you have over it.

If you have any questions about this policy or how we handle your data, please contact us at hello@thegoodhome.co.uk.

What data we collect

We collect personal information in the following circumstances:

• When you submit an enquiry, appraisal request or contact form on our website
• When you register to receive property alerts or our newsletter
• When you attend a viewing or meet with a member of our team
• When you instruct us to act on your behalf as a buyer or seller
• When you visit our website (technical and usage data collected automatically)

The types of personal data we may collect include your name, email address, telephone number, postal address, property details, financial information relevant to a transaction, and correspondence you send to us.

How we use your data

We use your personal data only for the purposes for which it was provided. These include:

• Responding to enquiries and requests for appraisals or viewings
• Managing the sale or purchase of a property on your behalf
• Sending property alerts or editorial updates you have subscribed to
• Complying with our legal obligations, including anti-money laundering regulations
• Improving our website and understanding how it is used

We will not use your data for automated decision-making or profiling. We do not sell your personal data to third parties.

Our legal basis for processing

We process your personal data under the following legal bases as defined by the UK General Data Protection Regulation (UK GDPR):

• Contract: where processing is necessary to fulfil a service you have requested
• Legitimate interests: where we have a reasonable business interest that does not override your rights
• Consent: where you have given us explicit permission, for example to send marketing communications
• Legal obligation: where we are required to process data to comply with the law

Who we share your data with

We do not sell or rent your personal data. We may share it with carefully selected third parties in the following circumstances:

• Solicitors, surveyors and mortgage brokers involved in a transaction, where necessary
• Third-party technology providers who help us operate our website and business systems, under strict data processing agreements
• Regulatory authorities where we are required to do so by law

Any third party with whom we share data is required to handle it in accordance with UK data protection law.

How long we keep your data

We retain personal data only for as long as is necessary for the purpose for which it was collected, or as required by law. Our general retention periods are as follows:

• Enquiry and contact data: up to 2 years from last contact
• Transaction data: up to 7 years, as required for legal and financial compliance
• Marketing preferences: until you withdraw consent

When data is no longer required, we dispose of it securely.

Your rights

Under UK GDPR, you have the following rights regarding your personal data:

• Access: you can request a copy of the data we hold about you
• Rectification: you can ask us to correct any inaccurate data
• Erasure: you can request deletion of your data in certain circumstances
• Restriction: you can ask us to limit how we process your data
• Portability: you can request your data in a portable format
• Objection: you can object to processing based on legitimate interests
• Withdraw consent: where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at hello@thegoodhome.co.uk. We will respond within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Cookies

Our website uses cookies to understand how visitors use the site and to improve the experience over time. We use Cloudflare Analytics, which is privacy-first and does not use cookies that require consent under UK PECR.

We do not use advertising cookies or share your browsing data with third-party advertising platforms.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with a revised date. We encourage you to review this policy periodically.