The gap between what sellers expect to achieve and what buyers are willing to pay is something every agent navigates, and every market has its own version of this tension. In Kent, in 2025, the picture is more nuanced than the headline figures suggest. The county is not one market. It is several, sitting alongside each other, each moving at its own pace.
Character properties, including farmhouses, barns, oast houses and period village houses, continue to hold their value well. Buyers for these homes are searching with intent. They know what they want, they have often been looking for some time, and they do not generally walk away from something that genuinely speaks to them. The difficulty is that supply in this category remains thin, which means well-presented homes in the right locations are still achieving strong prices.
The county is not one market. It is several, sitting alongside each other, each moving at its own pace.
Newer build and more generic stock is finding conditions harder. Buyers in this part of the market are more sensitive to mortgage rates and more cautious about overpaying. Asking prices that felt reasonable twelve months ago are being questioned, and vendors who are not prepared to adjust are waiting longer than they would like.
Our honest advice, as always, is to base your expectations on what comparable homes have actually achieved rather than what they were asking. These are not always the same figure, and understanding the difference is the only way to price intelligently. We are always happy to talk through what the data means for a specific property.